goto foods

product focus: photos / Twilight photos / drone photos

Bright Carvel ice cream shop interior with teal and blue walls, a red Carvel sign, display cases with ice cream cones and cookies, and hanging pendant lights.

Challenge

With hundreds of franchise restaurant locations nationwide (such as Carvel, Auntie Anne’s, Cinnabon), GoTo Foods required a scalable way to capture new site grand openings. They needed a single partner to deliver brand-consistent storefront and interior photography that met strict corporate marketing and delivery app guidelines.

Carvel store employee wearing gloves serving ice cream cone to a woman in a denim jacket at the ice cream counter.

Solution

TruLens captured standardized site launch media across multiple states. We managed the entire photographer dispatch pipeline based on store construction timelines, communicated directly with local franchisees, and delivered uniform, corporate-approved visual assets.

Ice cream toppings counter with various colorful toppings in metal containers and cones displayed on the left side inside a Carvel store.
Exterior view of a shopping plaza at sunset featuring storefronts of Cinnabon Swirl and Moe's Southwest Grill with outdoor seating and trees.

Product Focus

Photos
Twilight photos
Drone photos
Carvel ice cream shop menu above a red counter, displaying Cinnabon Swirl Signature Treats, Carvel Classics, and Take Home Treats & Drinks with images of various ice cream desserts and prices.
Smiling Cinnabon employee handing a teal Cinnabon box to a customer inside a store with a sign that reads 'When in doubt add caramel pecan.'
Person wearing glasses and a blue uniform holding a tray of cinnamon rolls topped with icing in a bakery or café setting.
Red and white display area labeled 'Take Home Treats' with refrigerated cinnamon rolls, number candles, banner decorations, and blue boxes of cookies on shelves.
Two Cinnabon employees exchanging a tray of unbaked cinnamon rolls near an open oven in a bakery.
Hands wearing transparent gloves holding an open blue box containing a cinnamon roll with cream cheese frosting.
Hand wearing a transparent glove using tongs to press a cinnamon roll dough on a cooking device.
Bright, modern Carvel ice cream shop interior with wood floor, glass entrance doors, and colorful menu displays.
Interior of a bright ice cream shop with a wooden floor, blue ceiling, pendant lights, and display cases with pastries and soft-serve machines behind a circular black frame.
Display case at Auntie Anne's with pretzel products and a sign advertising really refreshing lemonade in various flavors.
Auntie Anne's menu board displaying handmade snacks including pretzel nuggets, pretzel dogs, pretzels, pretzel buckets, dips, and the new Spritz lineup of flavored lemonades.
Glass display case with blue Auntie Anne's cups filled with pretzel sticks and a sign that reads Hot, Fresh and Handmade.
Outdoor covered seating area with planters and wooden tables outside a restaurant with glass doors and an illuminated open sign.
Illuminated Cinnabon Swirl sign on a wooden and brick building exterior at dusk.
OPERATIONAL EXCELLENCE, DELIVERED.

WE DO VISUALS

AT SCALE.

centralize your  visual ops
centralize your  visual ops
COMPLEXITY, REMOVED.
Elevated view of a golf driving range with tiered seating on both sides and mountains in the background under a partly cloudy sky.
Outdoor patio with wooden pergola, fireplace, cushioned chairs and sofa, next to a white house with illuminated stairs at dusk.
Interior of a Carvel ice cream and bakery shop featuring display cases with cookies, ice cream machines, and a red Carvel logo on the back wall under bright hanging lights.
Large luxury stone house with illuminated windows at sunset, framed by a circular gravel driveway and well-kept lawn.
Playground with slides, swings, and climbing structures surrounded by green grass and trees at sunset in a residential area.
Aerial view of a modern house surrounded by lush green trees, featuring a manicured lawn, a swimming pool, a large pond with a fountain, and winding pathways.
Tranquil pond with a water fountain surrounded by lush trees showing autumn colors under a partly cloudy sky.
Modern dark brown two-story house with warm lights inside, surrounded by landscaped yard and tall trees, adjacent to a large concrete driveway and a basketball hoop.
Modern outdoor square fire pit with orange flames on a tiled patio next to a building with glass doors and a large cactus photo on the wall.
Modern two-story house at dusk with illuminated driveway, landscaped garden, and carport.
Modern outdoor patio with a rectangular swimming pool, palm trees, and a covered seating area under a blue sky with scattered clouds.
Modern two-story house with large windows and outdoor seating area next to illuminated swimming pool and hot tub at dusk.
Elevated view of a golf driving range with tiered seating on both sides and mountains in the background under a partly cloudy sky.
Outdoor patio with wooden pergola, fireplace, cushioned chairs and sofa, next to a white house with illuminated stairs at dusk.
Interior of a Carvel ice cream and bakery shop featuring display cases with cookies, ice cream machines, and a red Carvel logo on the back wall under bright hanging lights.
Large luxury stone house with illuminated windows at sunset, framed by a circular gravel driveway and well-kept lawn.
Playground with slides, swings, and climbing structures surrounded by green grass and trees at sunset in a residential area.
Aerial view of a modern house surrounded by lush green trees, featuring a manicured lawn, a swimming pool, a large pond with a fountain, and winding pathways.
Tranquil pond with a water fountain surrounded by lush trees showing autumn colors under a partly cloudy sky.
Modern dark brown two-story house with warm lights inside, surrounded by landscaped yard and tall trees, adjacent to a large concrete driveway and a basketball hoop.
Modern outdoor square fire pit with orange flames on a tiled patio next to a building with glass doors and a large cactus photo on the wall.
Modern two-story house at dusk with illuminated driveway, landscaped garden, and carport.
Modern outdoor patio with a rectangular swimming pool, palm trees, and a covered seating area under a blue sky with scattered clouds.
Modern two-story house with large windows and outdoor seating area next to illuminated swimming pool and hot tub at dusk.

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Modern two-story house with outdoor lighting, a driveway, and landscaped garden at dusk.

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Interior of a bright ice cream shop with a wooden floor, blue ceiling, pendant lights, and display cases with pastries and soft-serve machines behind a circular black frame.

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