Sound On

goto foods

product focus: photos / Twilight photos / drone photos

Bright Carvel ice cream shop interior with teal and blue walls, a red Carvel sign, display cases with ice cream cones and cookies, and hanging pendant lights.

Challenge

GoTo Foods is a leading restaurant platform operating a portfolio of nationally recognized brands and supporting rapid expansion across new markets. As new store locations launched, they needed consistent, high-quality imagery across every location—while working with newly onboarded store managers and tight opening timelines.

Carvel store employee wearing gloves serving ice cream cone to a woman in a denim jacket at the ice cream counter.

Solution

We partnered directly with each new store manager to prepare locations ahead of capture, ensuring spaces were fully launch-ready and aligned with brand standards. Through clear pre-shoot guidance, coordinated scheduling, and fast turnaround, we photographed each location and delivered a consistent mix of wide-angle, detail, and in-store imagery. The result was a clean, on-brand visual library that supported store launches, marketing, and ongoing operations.

Ice cream toppings counter with various colorful toppings in metal containers and cones displayed on the left side inside a Carvel store.
Exterior view of a shopping plaza at sunset featuring storefronts of Cinnabon Swirl and Moe's Southwest Grill with outdoor seating and trees.

Product Focus

Photos
Twilight photos
Drone photos
Carvel ice cream shop menu above a red counter, displaying Cinnabon Swirl Signature Treats, Carvel Classics, and Take Home Treats & Drinks with images of various ice cream desserts and prices.
Smiling Cinnabon employee handing a teal Cinnabon box to a customer inside a store with a sign that reads 'When in doubt add caramel pecan.'
Person wearing glasses and a blue uniform holding a tray of cinnamon rolls topped with icing in a bakery or café setting.
Red and white display area labeled 'Take Home Treats' with refrigerated cinnamon rolls, number candles, banner decorations, and blue boxes of cookies on shelves.
Two Cinnabon employees exchanging a tray of unbaked cinnamon rolls near an open oven in a bakery.
Hands wearing transparent gloves holding an open blue box containing a cinnamon roll with cream cheese frosting.
Hand wearing a transparent glove using tongs to press a cinnamon roll dough on a cooking device.
Bright, modern Carvel ice cream shop interior with wood floor, glass entrance doors, and colorful menu displays.
Interior of a bright ice cream shop with a wooden floor, blue ceiling, pendant lights, and display cases with pastries and soft-serve machines behind a circular black frame.
Display case at Auntie Anne's with pretzel products and a sign advertising really refreshing lemonade in various flavors.
Auntie Anne's menu board displaying handmade snacks including pretzel nuggets, pretzel dogs, pretzels, pretzel buckets, dips, and the new Spritz lineup of flavored lemonades.
Glass display case with blue Auntie Anne's cups filled with pretzel sticks and a sign that reads Hot, Fresh and Handmade.
Outdoor covered seating area with planters and wooden tables outside a restaurant with glass doors and an illuminated open sign.
Illuminated Cinnabon Swirl sign on a wooden and brick building exterior at dusk.
OPERATIONAL EXCELLENCE, DELIVERED.

WE DO VISUALS

AT SCALE.

centralize your  visual ops
centralize your  visual ops
COMPLEXITY, REMOVED.
Elevated view of a golf driving range with tiered seating on both sides and mountains in the background under a partly cloudy sky.
Outdoor patio with wooden pergola, fireplace, cushioned chairs and sofa, next to a white house with illuminated stairs at dusk.
Interior of a Carvel ice cream and bakery shop featuring display cases with cookies, ice cream machines, and a red Carvel logo on the back wall under bright hanging lights.
Large luxury stone house with illuminated windows at sunset, framed by a circular gravel driveway and well-kept lawn.
Playground with slides, swings, and climbing structures surrounded by green grass and trees at sunset in a residential area.
Aerial view of a modern house surrounded by lush green trees, featuring a manicured lawn, a swimming pool, a large pond with a fountain, and winding pathways.
Tranquil pond with a water fountain surrounded by lush trees showing autumn colors under a partly cloudy sky.
Modern dark brown two-story house with warm lights inside, surrounded by landscaped yard and tall trees, adjacent to a large concrete driveway and a basketball hoop.
Modern outdoor square fire pit with orange flames on a tiled patio next to a building with glass doors and a large cactus photo on the wall.
Modern two-story house at dusk with illuminated driveway, landscaped garden, and carport.
Modern outdoor patio with a rectangular swimming pool, palm trees, and a covered seating area under a blue sky with scattered clouds.
Modern two-story house with large windows and outdoor seating area next to illuminated swimming pool and hot tub at dusk.
Elevated view of a golf driving range with tiered seating on both sides and mountains in the background under a partly cloudy sky.
Outdoor patio with wooden pergola, fireplace, cushioned chairs and sofa, next to a white house with illuminated stairs at dusk.
Interior of a Carvel ice cream and bakery shop featuring display cases with cookies, ice cream machines, and a red Carvel logo on the back wall under bright hanging lights.
Large luxury stone house with illuminated windows at sunset, framed by a circular gravel driveway and well-kept lawn.
Playground with slides, swings, and climbing structures surrounded by green grass and trees at sunset in a residential area.
Aerial view of a modern house surrounded by lush green trees, featuring a manicured lawn, a swimming pool, a large pond with a fountain, and winding pathways.
Tranquil pond with a water fountain surrounded by lush trees showing autumn colors under a partly cloudy sky.
Modern dark brown two-story house with warm lights inside, surrounded by landscaped yard and tall trees, adjacent to a large concrete driveway and a basketball hoop.
Modern outdoor square fire pit with orange flames on a tiled patio next to a building with glass doors and a large cactus photo on the wall.
Modern two-story house at dusk with illuminated driveway, landscaped garden, and carport.
Modern outdoor patio with a rectangular swimming pool, palm trees, and a covered seating area under a blue sky with scattered clouds.
Modern two-story house with large windows and outdoor seating area next to illuminated swimming pool and hot tub at dusk.

DiscoverOther projects:

Brava Tile

Brava Tile manufactures premium recycled roofing systems, but their sales team lacked consistent, market-specific imagery to close deals. Coordinating homeowners, contractors, and schedules across multiple states made capture slow and unreliable. TruLens now runs their multi-state capture system—delivering a scalable system that keeps sales teams supplied with ready-to-use, localized assets.

What we handled:
  • Coordination across 12+ states
  • 100+ locations captured in 7 months
  • Homeowner scheduling and releases
  • Scalable content library
  • Ongoing coverage
Golf course green and sand bunkers with desert plants in the foreground and empty grandstands under a colorful sunset sky.

InProduction

InProduction is the nation’s leader in building large-scale temporary venues for major events. For the Waste Management Open, they needed a Matterport tour and photography of a 247,000-square-foot stadium captured within an extremely narrow window. Construction was still active, and once the tournament began, access would be gone. TruLens coordinated and executed on site, ensuring the entire venue was documented on time—without disrupting the build or  event schedule.

What we handled:
  • Tight access window coordination
  • On site execution during active construction
  • Ongoing portfolio coverage
Brick sign for Bluewater Center with business listings including SpareBox Storage, Huff Companies, New American Funding, and Advanced Dermatology Eye M.D. of Niceville.

Sparebox Storage

SpareBox Storage rapidly acquired and rebranded more than 100 locations across the United States, shifting to a kiosk driven, no front desk model. They needed consistent, rollout ready visuals across the portfolio to support the transition. TruLens coordinated multi-state execution and delivered production ready assets to keep the rebrand moving at speed.

What we handled:
  • Multi-state coordination
  • 100+ locations captured in a year
  • On-site scheduling and access handled
  • Rapid execution
  • Rebrand ready assets delivery
Modern two-story house with outdoor lighting, a driveway, and landscaped garden at dusk.

Fairwood Brands

Fairwood Brands acquires and modernizes landscape companies across the United States. As they rolled out new websites and marketing systems, they needed consistent brand imagery across dozens of locations in multiple states. TruLens ran the multi-location capture program over the course of a year, coordinating the capture of their entire portfolio with a custom, scalable, consistent content system.

What we handled:
  • Coordination across 7 states
  • 30+ locations captured over 12 months
  • On-site scheduling and access handled
  • Consistent brand imagery system
  • Ongoing portfolio coverage
Aerial view of a suburban neighborhood with modern townhouses, lush greenery, and a clear blue sky.

Conam Managment

CONAM Management required accelerated preparation of more than 20 apartment communities for sale, with tight coordination across multiple markets. TruLens delivered a portfolio-wide capture program in under two months and provides ongoing coverage to support future sales and operational needs.

What we handled:
  • Multi-state coordination
  • 20+ communities captured in 2 months
  • On-site scheduling and access
  • Ongoing portfolio coverage
Interior of a bright ice cream shop with a wooden floor, blue ceiling, pendant lights, and display cases with pastries and soft-serve machines behind a circular black frame.

Go to foods

GoTo Foods opened new locations in Arizona and needed a consistent rollout across each site. TruLens coordinated execution across locations, delivered uniform assets, and supported a repeatable rollout process as the brand expanded.

What we handled:
  • Multi-state coordination
  • 3 new locations captured
  • On-site scheduling and access handled
  • Consistent rollout ready assets
  • Ongoing portfolio coverage
Modern house with large glass windows overlooking a rectangular swimming pool with a built-in fire feature and lounge chairs nearby.

Presidential pools

Presidential Pools wanted a single partner to manage visual execution across their Arizona portfolio. TruLens centralized scheduling, homeowner coordination, capture, and delivery, and continues to support the brand with ongoing coverage across dozens of locations.

What we handled:
  • 30+ locations captured
  • Homeowner scheduling and access
  • Consistent rollout ready assets
  • Ongoing portfolio coverage