Sound On

Fairwood Brands

product focus: photos / Twilight photos / drone photos

Modern white two-story house with large windows, a central patio with cushioned seating, and a rectangular swimming pool with surrounding lounge chairs and greenery.

Challenge

Fairwood Brands acquires and modernizes landscape companies across the U.S., rebuilding their websites, systems, and marketing from the ground up.

Aerial view of a landscaped garden featuring a large pond with a central water fountain, surrounded by stone pathways and dense trees.

Solution

We worked directly with each acquired company and its management team to deliver consistent photo and video coverage across their growing portfolio—initially capturing 30 properties across 9 states and continuing to document new acquisitions as they’re added.

Modern large white house with illuminated rectangular swimming pool and hot tub at dusk.
Large modern two-story house with a gated driveway and manicured green hedges and lawn under a blue sky with clouds.

Product Focus

Photos
Twilight photos
Drone photos
Large modern two-story house with gray roof, multiple tall black-framed windows, stone entrance, and landscaped front yard with green lawn and flowerbeds.
Modern large white house with illuminated rectangular swimming pool and hot tub at dusk.
Large modern two-story house with tall windows and illuminated entrance at dusk.
Modern outdoor seating area with six rounded cushioned chairs around a beige rug, two small round tables, a ceiling fan, stone fireplace with TV, and large glass doors.
Outdoor stone staircase with metal handrails surrounded by lush greenery and lit by warm lights at twilight.
Modern white house with large windows, a spacious patio, swimming pool, hot tub, outdoor seating areas, and greenery.
Aerial view of a large modern white house with a gray roof, a rectangular swimming pool, and outdoor seating areas surrounded by trees.
Modern backyard with a rectangular pool, outdoor seating area, dining space under a pergola, and greenery in the background.
Illuminated garden with a winding stream bordered by rocks and trees at dusk under a colorful sky.
Luxury modern house illuminated at sunset with a lit swimming pool, garden lights, and a fountain in a pond in the foreground.
Aerial view of a modern house with white flat roofs surrounded by lush trees, green lawns, a circular driveway, and two decorative ponds, one with a fountain.
Sunlit garden path surrounded by green shrubs and trees next to a gently flowing rock-edged stream.
Modern house with large windows overlooking a lush green lawn, landscaped garden, and stone path with outdoor lighting.
Aerial view of a modern single-story stone house surrounded by green trees and a curved driveway with a grassy oval island.
Large white two-story house with a wraparound porch, tall white columns, manicured green lawn, and landscaped bushes and trees under a partly cloudy blue sky.
Aerial view of a large house with a gray roof, a rectangular swimming pool, outdoor seating areas, and surrounding greenery.
Modern backyard with a lit swimming pool and spa surrounded by green lawn and a white house wall with climbing plants and evening sky.
A large, well-lit two-story house with white walls and black roof on a corner lot at dusk, surrounded by trees and other homes.
Aerial view of a large, illuminated two-story house with a dark roof and symmetrical columns, surrounded by landscaped trees and neighboring homes at dusk.
Cozy patio living area with two armchairs, a sofa, a lit fireplace, wooden ceiling, and a view of a green garden outside.
Modern two-story house with outdoor lighting, a driveway, and landscaped garden at dusk.
Modern outdoor entryway with illuminated steps, a wooden front door, and surrounding plants at night.
Modern house with a landscaped front yard featuring a small tree, shrubs, flowers, a stone pathway, and a tiered water feature under a dark pergola.
Modern two-story house with large windows, a covered driveway, landscaped garden, and tiered water features.
OPERATIONAL EXCELLENCE, DELIVERED.

WE DO VISUALS

AT SCALE.

centralize your  visual ops
centralize your  visual ops
COMPLEXITY, REMOVED.
Elevated view of a golf driving range with tiered seating on both sides and mountains in the background under a partly cloudy sky.
Outdoor patio with wooden pergola, fireplace, cushioned chairs and sofa, next to a white house with illuminated stairs at dusk.
Interior of a Carvel ice cream and bakery shop featuring display cases with cookies, ice cream machines, and a red Carvel logo on the back wall under bright hanging lights.
Large luxury stone house with illuminated windows at sunset, framed by a circular gravel driveway and well-kept lawn.
Playground with slides, swings, and climbing structures surrounded by green grass and trees at sunset in a residential area.
Aerial view of a modern house surrounded by lush green trees, featuring a manicured lawn, a swimming pool, a large pond with a fountain, and winding pathways.
Tranquil pond with a water fountain surrounded by lush trees showing autumn colors under a partly cloudy sky.
Modern dark brown two-story house with warm lights inside, surrounded by landscaped yard and tall trees, adjacent to a large concrete driveway and a basketball hoop.
Modern outdoor square fire pit with orange flames on a tiled patio next to a building with glass doors and a large cactus photo on the wall.
Modern two-story house at dusk with illuminated driveway, landscaped garden, and carport.
Modern outdoor patio with a rectangular swimming pool, palm trees, and a covered seating area under a blue sky with scattered clouds.
Modern two-story house with large windows and outdoor seating area next to illuminated swimming pool and hot tub at dusk.
Elevated view of a golf driving range with tiered seating on both sides and mountains in the background under a partly cloudy sky.
Outdoor patio with wooden pergola, fireplace, cushioned chairs and sofa, next to a white house with illuminated stairs at dusk.
Interior of a Carvel ice cream and bakery shop featuring display cases with cookies, ice cream machines, and a red Carvel logo on the back wall under bright hanging lights.
Large luxury stone house with illuminated windows at sunset, framed by a circular gravel driveway and well-kept lawn.
Playground with slides, swings, and climbing structures surrounded by green grass and trees at sunset in a residential area.
Aerial view of a modern house surrounded by lush green trees, featuring a manicured lawn, a swimming pool, a large pond with a fountain, and winding pathways.
Tranquil pond with a water fountain surrounded by lush trees showing autumn colors under a partly cloudy sky.
Modern dark brown two-story house with warm lights inside, surrounded by landscaped yard and tall trees, adjacent to a large concrete driveway and a basketball hoop.
Modern outdoor square fire pit with orange flames on a tiled patio next to a building with glass doors and a large cactus photo on the wall.
Modern two-story house at dusk with illuminated driveway, landscaped garden, and carport.
Modern outdoor patio with a rectangular swimming pool, palm trees, and a covered seating area under a blue sky with scattered clouds.
Modern two-story house with large windows and outdoor seating area next to illuminated swimming pool and hot tub at dusk.

DiscoverOther projects:

Brava Tile

Brava Tile manufactures premium recycled roofing systems, but their sales team lacked consistent, market-specific imagery to close deals. Coordinating homeowners, contractors, and schedules across multiple states made capture slow and unreliable. TruLens now runs their multi-state capture system—delivering a scalable system that keeps sales teams supplied with ready-to-use, localized assets.

What we handled:
  • Coordination across 12+ states
  • 100+ locations captured in 7 months
  • Homeowner scheduling and releases
  • Scalable content library
  • Ongoing coverage
Golf course green and sand bunkers with desert plants in the foreground and empty grandstands under a colorful sunset sky.

InProduction

InProduction is the nation’s leader in building large-scale temporary venues for major events. For the Waste Management Open, they needed a Matterport tour and photography of a 247,000-square-foot stadium captured within an extremely narrow window. Construction was still active, and once the tournament began, access would be gone. TruLens coordinated and executed on site, ensuring the entire venue was documented on time—without disrupting the build or  event schedule.

What we handled:
  • Tight access window coordination
  • On site execution during active construction
  • Ongoing portfolio coverage
Brick sign for Bluewater Center with business listings including SpareBox Storage, Huff Companies, New American Funding, and Advanced Dermatology Eye M.D. of Niceville.

Sparebox Storage

SpareBox Storage rapidly acquired and rebranded more than 100 locations across the United States, shifting to a kiosk driven, no front desk model. They needed consistent, rollout ready visuals across the portfolio to support the transition. TruLens coordinated multi-state execution and delivered production ready assets to keep the rebrand moving at speed.

What we handled:
  • Multi-state coordination
  • 100+ locations captured in a year
  • On-site scheduling and access handled
  • Rapid execution
  • Rebrand ready assets delivery
Modern two-story house with outdoor lighting, a driveway, and landscaped garden at dusk.

Fairwood Brands

Fairwood Brands acquires and modernizes landscape companies across the United States. As they rolled out new websites and marketing systems, they needed consistent brand imagery across dozens of locations in multiple states. TruLens ran the multi-location capture program over the course of a year, coordinating the capture of their entire portfolio with a custom, scalable, consistent content system.

What we handled:
  • Coordination across 7 states
  • 30+ locations captured over 12 months
  • On-site scheduling and access handled
  • Consistent brand imagery system
  • Ongoing portfolio coverage
Aerial view of a suburban neighborhood with modern townhouses, lush greenery, and a clear blue sky.

Conam Managment

CONAM Management required accelerated preparation of more than 20 apartment communities for sale, with tight coordination across multiple markets. TruLens delivered a portfolio-wide capture program in under two months and provides ongoing coverage to support future sales and operational needs.

What we handled:
  • Multi-state coordination
  • 20+ communities captured in 2 months
  • On-site scheduling and access
  • Ongoing portfolio coverage
Interior of a bright ice cream shop with a wooden floor, blue ceiling, pendant lights, and display cases with pastries and soft-serve machines behind a circular black frame.

Go to foods

GoTo Foods opened new locations in Arizona and needed a consistent rollout across each site. TruLens coordinated execution across locations, delivered uniform assets, and supported a repeatable rollout process as the brand expanded.

What we handled:
  • Multi-state coordination
  • 3 new locations captured
  • On-site scheduling and access handled
  • Consistent rollout ready assets
  • Ongoing portfolio coverage
Modern house with large glass windows overlooking a rectangular swimming pool with a built-in fire feature and lounge chairs nearby.

Presidential pools

Presidential Pools wanted a single partner to manage visual execution across their Arizona portfolio. TruLens centralized scheduling, homeowner coordination, capture, and delivery, and continues to support the brand with ongoing coverage across dozens of locations.

What we handled:
  • 30+ locations captured
  • Homeowner scheduling and access
  • Consistent rollout ready assets
  • Ongoing portfolio coverage