Fairwood Brands

product focus: photos / Twilight photos / drone photos

Modern white two-story house with large windows, a central patio with cushioned seating, and a rectangular swimming pool with surrounding lounge chairs and greenery.

Challenge

Fairwood Brands, a nationwide family of companies that specialize in luxury outdoor living spaces, needed to standardize marketing imagery across several newly acquired regional business hubs. They required consistent, on-brand photography showcasing dozens of their outdoor living spaces across multiple states to present a unified national brand presence.

Aerial view of a landscaped garden featuring a large pond with a central water fountain, surrounded by stone pathways and dense trees.

Solution

TruLens developed a standardized B2B Shoot Brief and coordinated the dispatch of professional field photographers in each regional hub. We captured over forty luxury outdoor living spaces, creating a unified corporate asset library to showcase their work and feature in multiple online publications, including Architectural Digest.

Modern large white house with illuminated rectangular swimming pool and hot tub at dusk.
Large modern two-story house with a gated driveway and manicured green hedges and lawn under a blue sky with clouds.

Product Focus

Photos
Twilight photos
Drone photos
Large modern two-story house with gray roof, multiple tall black-framed windows, stone entrance, and landscaped front yard with green lawn and flowerbeds.
Modern large white house with illuminated rectangular swimming pool and hot tub at dusk.
Large modern two-story house with tall windows and illuminated entrance at dusk.
Modern outdoor seating area with six rounded cushioned chairs around a beige rug, two small round tables, a ceiling fan, stone fireplace with TV, and large glass doors.
Outdoor stone staircase with metal handrails surrounded by lush greenery and lit by warm lights at twilight.
Modern white house with large windows, a spacious patio, swimming pool, hot tub, outdoor seating areas, and greenery.
Aerial view of a large modern white house with a gray roof, a rectangular swimming pool, and outdoor seating areas surrounded by trees.
Modern backyard with a rectangular pool, outdoor seating area, dining space under a pergola, and greenery in the background.
Illuminated garden with a winding stream bordered by rocks and trees at dusk under a colorful sky.
Luxury modern house illuminated at sunset with a lit swimming pool, garden lights, and a fountain in a pond in the foreground.
Aerial view of a modern house with white flat roofs surrounded by lush trees, green lawns, a circular driveway, and two decorative ponds, one with a fountain.
Sunlit garden path surrounded by green shrubs and trees next to a gently flowing rock-edged stream.
Modern house with large windows overlooking a lush green lawn, landscaped garden, and stone path with outdoor lighting.
Aerial view of a modern single-story stone house surrounded by green trees and a curved driveway with a grassy oval island.
Large white two-story house with a wraparound porch, tall white columns, manicured green lawn, and landscaped bushes and trees under a partly cloudy blue sky.
Aerial view of a large house with a gray roof, a rectangular swimming pool, outdoor seating areas, and surrounding greenery.
Modern backyard with a lit swimming pool and spa surrounded by green lawn and a white house wall with climbing plants and evening sky.
A large, well-lit two-story house with white walls and black roof on a corner lot at dusk, surrounded by trees and other homes.
Aerial view of a large, illuminated two-story house with a dark roof and symmetrical columns, surrounded by landscaped trees and neighboring homes at dusk.
Cozy patio living area with two armchairs, a sofa, a lit fireplace, wooden ceiling, and a view of a green garden outside.
Modern two-story house with outdoor lighting, a driveway, and landscaped garden at dusk.
Modern outdoor entryway with illuminated steps, a wooden front door, and surrounding plants at night.
Modern house with a landscaped front yard featuring a small tree, shrubs, flowers, a stone pathway, and a tiered water feature under a dark pergola.
Modern two-story house with large windows, a covered driveway, landscaped garden, and tiered water features.
OPERATIONAL EXCELLENCE, DELIVERED.

WE DO VISUALS

AT SCALE.

centralize your  visual ops
centralize your  visual ops
COMPLEXITY, REMOVED.
Elevated view of a golf driving range with tiered seating on both sides and mountains in the background under a partly cloudy sky.
Outdoor patio with wooden pergola, fireplace, cushioned chairs and sofa, next to a white house with illuminated stairs at dusk.
Interior of a Carvel ice cream and bakery shop featuring display cases with cookies, ice cream machines, and a red Carvel logo on the back wall under bright hanging lights.
Large luxury stone house with illuminated windows at sunset, framed by a circular gravel driveway and well-kept lawn.
Playground with slides, swings, and climbing structures surrounded by green grass and trees at sunset in a residential area.
Aerial view of a modern house surrounded by lush green trees, featuring a manicured lawn, a swimming pool, a large pond with a fountain, and winding pathways.
Tranquil pond with a water fountain surrounded by lush trees showing autumn colors under a partly cloudy sky.
Modern dark brown two-story house with warm lights inside, surrounded by landscaped yard and tall trees, adjacent to a large concrete driveway and a basketball hoop.
Modern outdoor square fire pit with orange flames on a tiled patio next to a building with glass doors and a large cactus photo on the wall.
Modern two-story house at dusk with illuminated driveway, landscaped garden, and carport.
Modern outdoor patio with a rectangular swimming pool, palm trees, and a covered seating area under a blue sky with scattered clouds.
Modern two-story house with large windows and outdoor seating area next to illuminated swimming pool and hot tub at dusk.
Elevated view of a golf driving range with tiered seating on both sides and mountains in the background under a partly cloudy sky.
Outdoor patio with wooden pergola, fireplace, cushioned chairs and sofa, next to a white house with illuminated stairs at dusk.
Interior of a Carvel ice cream and bakery shop featuring display cases with cookies, ice cream machines, and a red Carvel logo on the back wall under bright hanging lights.
Large luxury stone house with illuminated windows at sunset, framed by a circular gravel driveway and well-kept lawn.
Playground with slides, swings, and climbing structures surrounded by green grass and trees at sunset in a residential area.
Aerial view of a modern house surrounded by lush green trees, featuring a manicured lawn, a swimming pool, a large pond with a fountain, and winding pathways.
Tranquil pond with a water fountain surrounded by lush trees showing autumn colors under a partly cloudy sky.
Modern dark brown two-story house with warm lights inside, surrounded by landscaped yard and tall trees, adjacent to a large concrete driveway and a basketball hoop.
Modern outdoor square fire pit with orange flames on a tiled patio next to a building with glass doors and a large cactus photo on the wall.
Modern two-story house at dusk with illuminated driveway, landscaped garden, and carport.
Modern outdoor patio with a rectangular swimming pool, palm trees, and a covered seating area under a blue sky with scattered clouds.
Modern two-story house with large windows and outdoor seating area next to illuminated swimming pool and hot tub at dusk.

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Brick sign for Bluewater Center with business listings including SpareBox Storage, Huff Companies, New American Funding, and Advanced Dermatology Eye M.D. of Niceville.

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Modern two-story house with outdoor lighting, a driveway, and landscaped garden at dusk.

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Aerial view of a suburban neighborhood with modern townhouses, lush greenery, and a clear blue sky.

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Interior of a bright ice cream shop with a wooden floor, blue ceiling, pendant lights, and display cases with pastries and soft-serve machines behind a circular black frame.

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Modern house with large glass windows overlooking a rectangular swimming pool with a built-in fire feature and lounge chairs nearby.

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